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ACTIVISM THROUGH ART
CLIENT
Tabu ID
Yayasan Tabu Indonesia Berdaya
CATEGORY
Social Media, Brand Identity, Visual Design, Communications Strategy
BRIEF
Co lead the creative direction and visual strategy for a Gates Foundation funded initiative promoting contraceptive awareness among Indonesian youth. Manage the design process by collaborating with a multi disciplinary collective of artists, ranging from visual to audio, to co create advocacy solutions that bridge arts and SRHR knowledge for a youth audience.
RESULT
Managed the creative oversight and participatory design process to transform artistic collaborations into a cohesive digital brand identity. Developed a flexible visual framework that enabled diverse artistic products to be showcased effectively which resulted in a vibrant and accessible campaign that successfully translated complex health information into culturally resonant advocacy materials.
